Marketing has become a key factor not just in business but in our daily life. Every day we are bombarded with radio & TV commercials, haunted by humongous signs by the motorways or engulfed by giant screens in city centre squares. Not only goes it in public spaces but marketing has also broke into our homes.
On the other hand, marketing makes TV free, lowers the prices of certain products and it is an excellent opportunity for forgotten music and TV stars to make a decent come back. Let’s talk about the influence of marketing in our lives.
Task
1 Answer these questions
- What is marketing? Use your own words and experience to describe it
- How do you think ad agencies get the audience to favourite their client’s products over others’?
2 Follow the link to read an extract from Michael Crichton’s novel Next
Chapter 46, pages 200-202 → CH046
3 Answer these questions about Michael Chricton’s novel
- In the book we’ve read about «public’s anesthesia». What does it mean?
- Do you believe we will ever get to the point described in the novel?
4 Watch the video below and discuss it with your classmates
